Michael

Recent Posts

5 Steps to Hit the Perfect Readability Score for Your Niche Audience

Nothing kills your content marketing campaign quite like unreadable content.

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9 Outside the Box Lead Generation Tactics That Work

Lead generation is a constant battle for the modern marketer—mainly because there’s no such thing as too many leads. Even after a successful campaign, there’s still more work to be done. It can be downright exhausting. In fact, 61% of marketers say generating high quality leads is their biggest challenge (source).

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How to Connect with Your Audience Emotionally: 4 Readability Tips

There’s a prevailing misconception among many B2B content marketers — B2B purchase decisions are driven by reason, not emotion.

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How Predictive Content Improves Marketing-Sales Relationship

Artificial Intelligence (AI) is becoming increasingly popular in the B2B content marketing space today. We have seen Predictive Analytics, Predictive Lead Generation and now, Predictive Content being largely integrated into content marketing processes across the industry.

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New Content Marketing Trends to Watch Out for in 2018

Content marketing has come a long way since its early days.

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Why You Need Artificial Intelligence For Data Analysis

Consumer data is the interface through which businesses can read their prospects’ intent.

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4 Reasons Why AI is Crucial to Your Content Marketing Success

In 2016, a combined B2B content marketing study by CMI and MarketingProfs found a shocking gap between content creators and their target audience.

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4 Ways to Promote Your Content with Google AdWords Campaigns

Whether you’re using content marketing to expand your audience, boost sales or generate brand awareness, you’re likely to use a number of channels (paid as well as free) to promote your content.

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5 Benefits of An AI-led Content Creation Process

In 2015, Gartner published a press release predicting that, by 2018, 20% of business content would be authored by machines.

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5 Tips to Optimize the Language of Your Copy for AdWords Campaign

What’s the most important element in a digital ad that drives consumer choices?

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