Michael

Recent Posts

4 Reasons Why AI is Crucial to Your Content Marketing Success

In 2016, a combined B2B content marketing study by CMI and MarketingProfs found a shocking gap between content creators and their target audience.

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4 Ways to Promote Your Content with Google AdWords Campaigns

Whether you’re using content marketing to expand your audience, boost sales or generate brand awareness, you’re likely to use a number of channels (paid as well as free) to promote your content.

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5 Benefits of An AI-led Content Creation Process

In 2015, Gartner published a press release predicting that, by 2018, 20% of business content would be authored by machines.

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5 Tips to Optimize the Language of Your Copy for AdWords Campaigns

What’s the most important element in a digital ad that drives consumer choices?

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5 Compelling Benefits of Adopting Predictive Analytics

Customer data is the most precious asset any business organization can have and benefit from. Whether you’re a Fortune 500 company or a small B2B startup, how you leverage your customer data makes all the difference to your bottom-line.

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How AI Can Help You Generate Content Marketing ROI

Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a sustainable lead generation strategy.

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Why You Should Care About Your Content Style

In content marketing, content style is the process of presenting and sharing information with your audience, with a unique approach.

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Sharing Social Content: The Do’s and Don’ts of Social Media Posting

In 2016, we predicted that visual content (e.g, videos, images, memes, infographics) would be a dominant content marketing trend, attracting more engagement in the upcoming year.

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3 Data-Driven Tips to Build Magnetic Headlines and Boost CTR by 36%

If you’re reading this article, you probably know how important headlines are.

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How to Leverage Customer Testimonials and Reviews to Create Content

There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision.

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