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Recent Posts

5 Compelling Benefits of Adopting Predictive Analytics

Customer data is the most precious asset any business organization can have and benefit from. Whether you’re a Fortune 500 company or a small B2B startup, how you leverage your customer data makes all the difference to your bottom-line.

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How AI Can Help You Generate Content Marketing ROI

Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a sustainable lead generation strategy.

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Why You Should Care About Your Content Style

In content marketing, content style is the process of presenting and sharing information with your audience, with a unique approach.

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Sharing Social Content: The Do’s and Don’ts of Social Media Posting

In 2016, we predicted that visual content (e.g, videos, images, memes, infographics) would be a dominant content marketing trend, attracting more engagement in the upcoming year.

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3 Data-Driven Tips to Build Magnetic Headlines and Boost CTR by 36%

If you’re reading this article, you probably know how important headlines are.

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How to Leverage Customer Testimonials and Reviews to Create Content

There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision.

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Why It Is Important To Make Data Driven Decisions

Gone are the day when businesses would make decisions based on their gut feelings.

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Some AI-Powered Platforms to Help You Speed Up Content Creation

The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016.

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How Artificial Intelligence Will Change Marketing In 2018

From virtual assistants to self-driving cars, the AI industry has already made its presence felt across the tech world. However, it’s still in the nascent stage and holds tremendous possibilities in the future.

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6 SEO Strategies to Boost Your Content Marketing Success in 2018

The new year is just around the corner and a lot of businesses are gearing up to revamp their content marketing strategy to offer a fillip to their ROI and outperform the competition.

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