Here at Atomic Reach, our job is to analyze your content based on your target audience. We care about your content and want to assist in nourishing your articles. A hot topic online publishers often encounter is the debate of long vs. short form content. Which performs better? Which sustains the life of your content and keeps your audience engaged?
In a world where we can glimpse the news in 60 seconds or in a 250 character status update, one might think that short form content will stimulate a larger audience. Sure, this may stimulate a ton of shares for the time being, but does this content resonate with your audience? Is the content able to mature and flourish, see growth of page views? Ultimately short form content is short lived and experiences virtual death. You want to keep your reader coming back for more and strengthen the bond with your audience.