Recent Posts

A Few Nifty Tricks to Connect Your Content With Your Audience

When you are able to structure your content correctly for digital audiences and use language that is appealing to them, you are well on your way to connecting in a much more impactful way. Taking the guesswork out of this by using tools designed to help you can only improve results.

There are a few other things that can help you entice your intended audience to connect, share and come back for more content. These recommendations are nice arrows to have in your quiver, but remember that you need to consider each with your audience, their knowledge level, and the use of engaging language. These suggestions will draw your audience in and keep them with you.


Your Audience Requires Consistently Great Content

How do you know that you are creating content that consistently offers the audience something that they will connect with?

There are all kinds of post analytic tools that let marketers know how content performs after the fact, but there are not as many that are predictive of content performance prior to it being published.

The problem is further compounded when writing content that is predictive in terms of search rank, but not in terms of an authentic connection with an audience. While data provides critical insights that yield positive outcomes when used correctly, producing content for search engines may deliver short-term success but will fail in the long-run – authenticity, relevance and connectivity are significantly more meaningful and engaging attributes of success.


Choosing the Right Medium Changes How Your Audience Shares Your Story

It's been fifty years since Marshall McLuhan famously proposed that "the medium is the message" in his publication Understanding Media: The Extensions of Man. When he originally wrote it, he meant that the way in which the content is conveyed is more important than the content itself. Although the phrase has been twisted and misinterpreted ad nauseum, the initial meaning still rings true.

I'll always have a soft spot in my heart for the printed word but I'm coming to terms with the fact that traditional media is fading away. Even as recently as a week ago, it was rumoured that beloved hip-hop magazine XXL would discontinue its print publication following the footsteps of magazine giants Newsweek and Spin. This was later revealed to be an overstatement—XXL will be scaling back from bimonthly publication to quarterly—but its still the death rattle of a dying industry.

The quality of your content is important—that will never change—but in an increasingly digital landscape, the way you present it has become paramount. Nowadays it seems that everybody has a blog. Writing one is a great way to establish yourself as a thought leader in your field and to convince people into thinking you're an expert.


Do You Really Know Your Audience?

So how does one put pen to paper, or rather, fingers to keyboard, and create content that is appropriate for their audience?

Until now, editorial guidance is limited to the persona of the audiences’ age, income, or social status, which provides a valuable but limited view of the audience.

What if there was another way to group people in an environment based on something other than their age, income or social status?


3 Reasons Why "Above the Fold" Isn't Ideal for Online Content

There are two basic types of newspaper format: tabloid and broadsheet. Audiences want tabloids that are full of easy-to-read sensationalistic headlines about celebrity gossip and outrageous stories about "bat boys".

Broadsheet newspapers are a little more serious. Meant to be seen from newspaper vending machines, shop windows and children in hats yelling "Extra! Extra!" on the cobblestone streets of London, everything "above the fold" on the cover should be eye-catching. That means a bold headline for your primary articles, a flashy picture and the newspaper's masthead.


4 Great Ways to Make Your Brand the Best Online

Back before the Internet was a basic household necessity, it was not only expensive and difficult to build a brand but also to gain more than just local exposure. In this day and age though, creating an online identity is vital and necessary for your business. By establishing your company online, you can introduce your brand to a global audience.


5 Great Ways to Tailor Complex Posts to Your Audience

This week on our #AtomicChat, we spoke to Jessica Mehring (aka @HorizonPeak) about how to write about technical or complex topics. The chat was quick paced and involved many contributors, both old and new. Here are five tips that we've taken from our time with @HorizonPeak that can help you fix your content in order to really connect with your readers.


3 Simple Ways to Incorporate Visuals Into Your Marketing Strategy

One of the most important parts of your content marketing strategy is its visual components. Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads.

Graphic design is more than pretty pictures and fancy text. It's a means of visual communication to convey information in an interesting and appealing way. Getting your graphic designer to create images with a consistent look will also strengthen your brand's visual identity and create an instantly recognizable online presence. Sit down and think about fonts, colour palette and a set of visual cues that will occur regularly within your content.

This all may seem like a lot to process but have no fear. Here are just three simple ways that you can step up your visual game online:


5 Tips to Get the Best Out of Your Graphic Designer

So you need to communicate something in a visual way but aren't exactly sure how to do it. I understand, you didn't go to art school and the last time you had to open a Photoshop, it was your after school job. Don't worry about it, dude: there are professionals who can help you. We're called graphic designers and we're here to make your ideas a reality.


4 Tips to Optimize Your Social Media Strategy With Visual Content

Your brand is already on social networking sites. Of course it is, you're a fresh, relevant, strong company. According to Internet Live Stats, almost 93% of Canadians are online, engaging daily with people on Facebook, Twitter and LinkedIn. On top of those three massive social networks, the internet is a vast, expansive place, and it's difficult to keep your audience engrossed when they're only a click away from a billion other distractions. So how do you capture the public's ever-roaming eye? I’ve compiled a few tips on optimizing your social media strategy with visual content.