When you are able to structure your content correctly for digital audiences and use language that is appealing to them, you are well on your way to connecting in a much more impactful way. Taking the guesswork out of this by using tools designed to help you can only improve results.
There are a few other things that can help you entice your intended audience to connect, share and come back for more content. These recommendations are nice arrows to have in your quiver, but remember that you need to consider each with your audience, their knowledge level, and the use of engaging language. These suggestions will draw your audience in and keep them with you.