If you are an online marketer or a Facebook administrator, you’ve probably heard of Amy Porterfield. For those of you who are not familiar with her name, Amy Porterfield is a Social Media Strategist and the co-author of Facebook Marketing All-In-One for Dummies. She is THE Facebook guru.
Today, consumer’s satisfaction is not simply fulfilled with television commercials or billboard advertisements; they want to be engaged and provided with valuable and interesting information. Consequently, content marketing has become a necessity for all brands with a goal to drive deeper engagement with consumers. Content marketing can trigger consumer engagement that encourages customer loyalty, brand advocacy and customer acquisition.
This Monday, #AtomicChat-ters gathered to discuss about the new buzz in social media: Google Plus Communities. Our guest host was Debbie Horovitch, Social Media Concierge at the Sparkle Agency. She was so fantastic at our last #AtomicChat on LinkedIn, we just had to invite her back for round 2!
On Thursday night, Atomic Reach was extremely excited to be the guest host of #MediaChat. We loved connecting with the #MediaChat regulars and connecting with this awesome community! Thanks to Aaron (@kilby76) for letting us talk about leveraging content curation to achieve marketing goals and it was great to hear everyone’s insights on this topic.
An e-newsletter is a cost-effective way to keep in touch with your consumers and achieve a number of marketing goals on a regular basis. But most inboxes are flooded with e-mails; how can you effectively increase the chances of open and click-through rates of your e-newsletter? While the subject line, content and design are all important factors that must be considered, other important aspects are the day of the week and the time of day in which the e-newsletter should be sent out.
It’s that time of the year – to give thanks, spend time with family and friends and indulge in delicious comfort food! We have curated some of our most mouth-watering Thanksgiving recipes from our Atomic Reach bloggers. With these twelve recipes, create the most memorable Thanksgiving dinner with family and friends this year. If you already celebrated Canadian Thanksgiving, these recipes are also perfect for December holidays!
How do you know if your blog is successful? Which metrics should you track when there are so many of them? Here are 7 key blog metrics, mostly from Google Analytics you can use to help measure and evaluate the success of your blog.
The leaders of content marketing have provided us with insightful statistics and impressive results again! Content Marketing Institute and Marketing Profs recently published their third annual research report: the 2013 B2B Content Marketing Benchmarks, Budgets and Trends.
In the form of reviews, videos, photos, and blog posts, consumers are posting their opinions on products and services that influence buyers’ purchases. In fact, 84% of Millennials, a huge consumer segment, responded that user-generated content has at least some influence on what they buy (Bazaar Voice). For brands, this means having to intensify their content marketing strategy, especially by focusing on user-generated content for their brand website. It’s a great way to form relationships with customers, build trust and engage your target audience. Below are some tips on how to do just that!