Today we’re excited to announce the release of our coveted WordPress plugin - the Atomic Reach Audience Engager. The plugin will give Wordpress.org users the opportunity to optimize their content before clicking “Publish”. No this isn’t your grandma’s SEO tool. We leave the meta tagging to the SEO giants. Atomic Reach goes beyond SEO to maximize your content's audience engagement and reach. The plugin takes the guesswork out of content marketing to help bloggers, publishers, and brands confidently produce high quality content for the digital landscape. Below you will find a quick tutorial on how to use our revolutionary plugin to take your content to the next level, but before you do that:
The fight for the attention of online readers is a challenge that all content creators face, but catching someone’s attention is only part of the battle. According to a study done earlier this year by the Associated Press, the average attention span was only 8 seconds in 2012. In the same study, they found that on web pages with about 600 words only 28% of the words are read on average - that’s only 168 words! Keeping the attention of online readers to deliver your intended message is daunting, but not impossible. What’s the answer to this problem you ask? Snackable content!
Great storytelling draws in a reader by painting a picture and bringing ideas to life. It entertains as well as informs the reader. The power of storytelling can help brands be more relatable and eventually win customers over. Stories aid in reinforcing brand identity by boosting brand recognition for traction and growth.
With countless posts of how to’s, lists, and other instructional content the space of content marketing is diluted with tired and repetitive articles.