Elissa Smith

Recent Posts

5 Content Sharing Facts That You Should Always Keep In Mind

Remember that post I did about social media stats? Well, consider this a sequel of sorts, only with more of a focus on  the best way to share other people’s content and how to make sure your own posts are share-worthy for others.


Get Scored: Atomic Reach Launches Brand New Scoring Engine

Well, today is finally the day! If you’ve been following the #AtomicScore hashtag on Twitter, you know that we’ve been up to something big… and here it is! Atomic Reach is very excited to announce the launch of our brand new content scoring engine.

Our Story

Over the past 2 years, we have helped revolutionize the way brands and bloggers connect and drive revenue through our community collaboration tools. As we perfected our content curation platform, we realized that there was a need for better insights into content quality and audience engagement.


Twitter's New TV Trending Feature

I once had someone ask me: what’s the point of liveblogging and livetweeting a show? After all, wouldn’t constantly turning to my laptop screen or phone distract me from what I was trying to watch in the first place?


How To Find Your Audience and Keep Them Interested

You’ve been keeping track of every blogging tip you’ve ever come across, you’ve checked and double checked your spelling and grammar, and you are pretty sure that you have a great writing style. You have a lot to say, now you just need an audience to actually read your content... but how can you find them? Here are some ways to find your target audience and keep them interested in what you have to say.


Using Colours to Market Your Brand

Have you ever noticed that lots of social media sites are blue? Think about it: Facebook, Twitter, and Tumblr all use blue as a key part of their colour schemes. While this may seem like one big coincidence, the importance of colours in marketing has been recognized for a while now, and its impact on visitors is taken into account in design schemes. Here are three things to consider while deciding the use of colour for your brand.


Online vs. Print: What's the Difference Anyways?

I don’t think it’s any secret that online writing requires adopting a different style than one would use in print. After all, people are looking for very different things when they look up content online. While some larger print organizations can get away with simply reposting their published articles online, it is definitely beneficial to tweak your stories so that your online content can reach a wider audience.


Three Easy Ways to Increase the Quality of Your Content

I know what you’re thinking: quality is a pretty all-encompassing term. And you’re right, it is, which is why I think it can be a difficult topic to approach when it comes to your own blog. After all, so many different things go into the quality of a blog post... where could you possibly start? Well, fear not! Here are three easy ways to increase the quality of your blog content!


The Beginner's Guide to Hashtags

Have you ever met someone who says “hashtag” in real life conversation? You know, you’re chatting with them and they say something funny, followed by “hashtagLOL”. I’ve encountered a few people who do this, and it really goes to show just how pervasive the concept of the hashtag has become in everyday life.  Even Facebook has started implementing them! However, much like saying the word hashtag doesn’t actually do anything, there are plenty of people out there who are not using hashtags to their full potential. Here are a few tips to make sure you’re using the hashtag correctly.


5 Common Blogging Mistakes

Though it may not always sound like it, blogging can be hard work! It can be so easy to get discouraged when something that seems so simple isn’t nearly as easy as you thought it would be. Never fear--we’re here to help! Whether you’re about to embark on your first blog or are taking time to improve one you already have, here are five common blogging mistakes to keep an eye out for!


5 Surprising Social Media Statistics That Will Boost Your Online Marketing Strategy

There is really no excuse for a brand not to have some sort of social media presence. After all, more potential customers are using it as a way to determine their purchases than ever before, and to not reach out to them is simply a wasted opportunity. Though it’s extremely easy to make various social media accounts, it’s perhaps not so easy to determine how to properly spread your efforts. So, here are five social media statistics to help you decide what to post and where in order to boost your online marketing strategy: