Alana Horn

Recent Posts

5 Reasons Why Writing Your Story For People Matters More Than SEO

Lately, there is an enormous focus on great storytelling. Don't we all want to tell a great story each time we have a message to communicate to our audience?


4 Compelling Tips To Help You Engage With Others on #Twitter

Twitter is really, really busy and competitive.  In a matter of seconds, your tweet is there and then gone, replaced in the feed with someone else's tweets.


3 Ways to Convince Your C-Suite to Love Your Content Marketing Strategy

You live in a world where "content is king" and the digital space is more relevant and powerful than ever before.  Brands can make products look enticing in advertisements on both TV and online but it is ultimately the audience that requires reassurance and trust in order to buy-in to whatever it is you are selling.


7 Surefire Ways To Perfect The Art of In-Person Networking

Networking is an art and it is not easy.  It certainly is not everyone's cup of tea.  To be clear, I am talking about face-to-face, in-person interactions.  Social networking is all the craze right now and it  is a viable networking tool but there are so many imminent clear benefits of live interaction that I feel is necessary to share today.

 As I think about the #CMWorld conference next week, I squeal with excitement with the opportunity to network with many new people.  When you break down the art of networking there are some important skills to master.  

Here is a list of a few that I believe are important for making an "in-person" connection and lasting impression.


How To Create Compelling Content That Converts Naturally

I am starting off with an apology for bringing up the dreaded debate over "conversion". If we can solve this huge debate we would all be rich, right?

There are, in fact, many ways to create a positive impact with your content which ultimately leads to conversion.

I work for a Content Marketing Saas start-up in Toronto named Atomic Reach. We have developed a tool that helps you optimize your content before you hit publish. Sounds magical right? It is and it isn't. We do not tell you what to write about. You run the ship. You, my friend, are the captain.  We, as in our tool, is really the navigator, guiding you accurately to your destination point.  Our tool, called Atomic Engager is an algorithm built on a series of 21 measures broken down into 3 buckets:


5 Things You Can Do To Screw-Up A Perfectly Good Story

Is there a secret sauce that goes into creating a great post that connects with your audience? I believe that writing is an art, a form of personal expression.  The topic is irrelevant however, it's how you articulate your story that matters and how your expression of information affects the audience that ingests it.

Writing to influence others is for sure the most challenging.  Obviously it is extremely difficult to understand what goes on in somebody else's mind so when writing you just have to try your best to communicate with others so that your audience understands and relates to your voice.


4 Reasons Why Publishers Help You But Fail To Help Themselves

Dear Mr. Publisher, you are great at promoting other brands content but I believe publishers fail in many ways when it comes to their own content marketing efforts.

Is it enough to produce stories that you think your readers want?  Are they producing stories that cut through the clutter on the web when everyone else is writing the same news stories.  It is what you say that will define you and separate you from the pack but do publishers know how to promote themselves as brand leaders?


5 Reasons Why Your Content Fails Miserably

I believe that we can all formulate a story. If marketers have a voice then why wouldn't people want to hear their stories? Why then do marketers produce content for it only to #fail? Huh, did I say fail? I do not mean to offend anyone but I would like to explain the reasons why your content is unable to perform. Let me assure you though, it has very little to do with how experienced you are as a writer.

Here are the 5 reasons why your content fails miserably:


5 Heinous Mistakes Companies Make When Audience Engagement Isn't Your First Priority

Content marketers, what do you do when you have a tool or a service that you know can help a business but they tell you they don't need your help?  What happens when they tell you that their site gets so much traffic that they cannot even monetize what they currently have with recurring ad revenue?  What do you tell these companies?

Introducing an innovative tool is never a piece of cake.  This tool in particular helps perfect content with results that will not only help create better content but also grow traffic and engagement across web and social properties. I am not going to plug the product I represent, however, it is the response that I would like to share, because when you hear this, it will blow your mind!

Even when I am about to type this out I am cringing and want to shout out a thousand words of profanity.  Here we go, I am ready to tell you.  This is the best one I've come across thus far; "We do not need to improve our content and increase our web metrics because we cannot even monetize all the page views that we currently have".  "Deep breath sister," I tell myself inside my head as I feel the steam coming out of my ears  "Listen to this objection and react appropriately."  So instead of acting impulsively, I decide to nod and smile and say absolutely nothing until I can reflect and think of an appropriate answer.


Can You Enjoy The Trip Without Focusing On The Destination?

Everyone has a story and each story is unique to their own journey and destination. We all want immediate gratification and that translates to the here and now.  We demand results in our everyday activities so when it comes to the debate of which is more important, we get told it is the journey, however, we are all focused on the destination.