Adrienne Middlebrook

Recent Posts

Q&A: Top 5 Questions this week about the Atomic Reach Content Scoring Engine

Since our content scoring engine launched earlier this week, we have been busy replying to a slew of questions and comments regarding the ins and outs of the engine. We decided to post the top 5 questions that we have been receiving this week on how to use the Atomic Reach content scoring engine. Were these one of yours too?

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Reasons Why People Blog & How Much Revenue They Generate

The decision to start a blog can come from a number of different motivations. Some bloggers may simply want to help others, others want to create conversation around a specific topic, or some may see it as an opportunity to make some extra income.

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Spreading the Word About Your Blog: Increasing Audience Engagement

With an estimated 181 million active blogs worldwide, it can be easy for your blog to get lost in the crowd. With so much competition, how is it possible for your blog to actually be read and noticed? Better yet, how do you gain a loyal following? The answer is simply audience engagement.

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5 Handy Tools For Measuring Your Social Media Reach

Sending out a Tweet or posting a blog can feel like throwing an object into an abyss. Unaware of where your content will end up, you sometimes feel like you’re left to sit there and just hope your message eventually reaches your target audience. With an estimated 88% of American businesses expected to increase social media spending in 2013, brands want to guarantee they will reach their target audience(s). In order to avoid aimless and unsuccessful social media messaging, check out these essential tools to see what content wins and what loses.

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How and When to Monetize Your Blog Content

Wouldn’t we all love to get paid for partaking in a favourite pastime? While blogging or writing is seen as simply a fun hobby for some, many writers are just itching for their content to start generating revenue. Making money from your blog or website isn’t something that happens overnight. First and foremost it's important to know when your content is valuable enough to potentially monetize.

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Brainstorming Tips to Help Prevent a Blogging Bind

All bloggers can relate to a coming down with a dreaded case of writers block. It usually begins  with a blank Word document, lack of inspiration and increasing frustration. Sitting at your computer and staring out your window, there just seems to be nothing worth writing about. To avoid these tedious moments, every blogger should take the time to acquaint themselves with the art of brainstorming. Here are a few lesser known routes for brainstorming that DON'T involve aimlessly staring out a window.

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Writing Effective Headlines in Four Easy Steps

First impressions are everything when it comes to blogging. Your blog headline will determine whether someone reads your article or moves onto the next one. According to Copyblogger, an average of 8 of 10 people will read the headline copy, while only 2 out of 10 will read the rest of the article. The better your headline, the better your chance is of beating the averages. So what are some ways you can go about making an enticing headline to ensure your blog is actually read?

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Brands Embrace the Introduction of Instagram Video

Adding some competition into the social media mix, Instagram recently announced the addition of videos to their popular photo-sharing app. As a direct competitor to Twitter's year-old Vine application, Instagram's 130 million users will now have the ability to post 15 second long videos to their profile (filters and all). A study done by social media analysts at Simply Measured, suggested that videos posted by brands on Instagram have twice the level of engagement to photos. With an increasing number of brands integrating Instagram into their content marketing strategy, how will brands start to utilize Instagram's new video application? Here are some ways brands have already taken advantage of video on Instagram.

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Human vs. Machine: Should bloggers write for search engines or their readers?

In an era of search engine optimization (SEO), bloggers and online writers are faced with the challenge of pleasing both search engines and their readers. With this new challenge has come new debates on whether to write for SEO or the readers themselves. To make it even more complicated, search engines are constantly changing their algorithms, which can explain changes in rankings and website traffic. With this in mind, many content marketing experts have concluded that quality content is king and producing high quality content pleases both readers and search engines alike.

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