A reader will decide in mere seconds whether or not they want to read your article. Dwindling attention spans means more competition than ever for eyeballs, and your content strategy must be laser-sharp and comprehensive in order for it to have a fighting chance. You've got to get to the point and get to it quick.

We are excited to announce that we just created a profile on AngelList, a social network that connects startups with investors to streamline the fundraising process.

If you’re in charge of your company’s content strategy and your job is to optimize your company’s brand awareness, then it’s critical that you are aware of the constantly changing landscape of content marketing.  You, more than anyone in your company, understand the power of online content.

http://storify.com/Atomic_Reach/atomicchat-recap-how-to-be-a-super-connector-and

On Monday, October 15, 2012, we welcome Camella Mendez from Internet Exposure as our co-host! #AtomicChat starts at 9:00 pm EST/ 8:00 pm CST/ 6:00 pm PST.

Brand Profile:

The Kid Scoop gives parents a single reference site where they can access information on kid’s activities, classes, events and programs in their community. While other parents have completed hockey registrations in July and summer camp registrations in January, The Kid Scoop allow parents to participate in activities in the here and now, and to prepare them for activities in the future.

Looking for:

North American Parent Bloggers

. This causes problems for search engines because they have a hard time deciding which URL to display in their search results. Search engines are, therefore, forced to choose one over the other, and the URL displayed may not be the one brands want to promote, particularly when their content is being syndicated elsewhere.