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When Writing Online, the Sandwich Rule Still Applies

A reader will decide in mere seconds whether or not they want to read your article. Dwindling attention spans means more competition than ever for eyeballs, and your content strategy must be laser-sharp and comprehensive in order for it to have a fighting chance. You've got to get to the point and get to it quick.

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Atomic Reach is on AngelList!

We are excited to announce that we just created a profile on AngelList, a social network that connects startups with investors to streamline the fundraising process.

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Marketing Budgets Must Allow for Testing New Technology

If you’re in charge of your company’s content strategy and your job is to optimize your company’s brand awareness, then it’s critical that you are aware of the constantly changing landscape of content marketing.  You, more than anyone in your company, understand the power of online content.

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#AtomicChat Recap: How to be a Super-Connector and Leverage the Power of LinkedIn

http://storify.com/Atomic_Reach/atomicchat-recap-how-to-be-a-super-connector-and

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#AtomicChat: How to Leverage Instagram for Content Marketing

On Monday, October 15, 2012, we welcome Camella Mendez from Internet Exposure as our co-host! #AtomicChat starts at 9:00 pm EST/ 8:00 pm CST/ 6:00 pm PST.

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Blogger Opportunity: The Kid Scoop

Brand Profile:

The Kid Scoop gives parents a single reference site where they can access information on kid’s activities, classes, events and programs in their community. While other parents have completed hockey registrations in July and summer camp registrations in January, The Kid Scoop allow parents to participate in activities in the here and now, and to prepare[...]

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Blogger Opportunity: Step2

Looking for:

North American Parent Bloggers

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[Kindle Giveaway] And The Winners From Content Marketing World 2012 Are ...

 

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Atomic Reach’s New Family Member: The Drawer

 

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Content Curation and Duplicate Content

. This causes problems for search engines because they have a hard time deciding which URL to display in their search results. Search engines are, therefore, forced to choose one over the other, and the URL displayed may not be the one brands want to promote, particularly when their content is being syndicated elsewhere.

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