This week’s topic on #AtomicChat was Personal Branding Through Social Media, presented by our guest host Aaron Kilby (@kilby76). You may already know him as the awesome host of #MediaChat, which runs every Thursday night at 10pm EST/ 7pm PST.
Tapping into the power of social media can do wonders for your personal brand but some people don’t know where to start, how to manage it and what goals to achieve out of it. Listed below are tips on how to enhance your online presence and boost your personal brand.
Here are the highlights from #AtomicChat and some of the best tweets from our very lively discussion.
Question 1: Why is personal branding through social media so important to most people?
A1a) In the Age of the Individual, you have to be your own brand. #atomicchat
A1b) It is a great way to differentiate yourself from others in similar fields. #atomicchat
A1c) It is a great way to develop loyalty and credibility #atomicchat
A1d) Here are some people who brand themselves very well: @ @ @ @ @ #atomicchat
@ @ Because the online presence is what everyone sees first now #AtomicChat
Question 2: If I want to start branding myself on social media, where would I start?
A2a) It all depends on where you like to hang out on social media. #atomicchat
A2b) Learned a great rule from @ - Stick with what you are best at and be great at it on SM.... #atomicchat
A2b) … Don’t try to be the best over all media Facebook, Twitter, G+, Pinterest, LinkedIn, etc. #atomicchat
A2: Start identifying offline who you are & what ur boundaries for sharing are, being Social u want to be open & transparent #AtomicChat
A 2: You have to pick the platforms where you do best - but you should try them all. #atomicchat
A2a) Start by looking at your current platforms and ask yourself is it who, where, how and what you want to be? If not, why? #AtomicChat
Question 3: What important things should we do to start branding ourselves?
A3a) First think about who your target market is and how you want people to view you and or your services on social media. #atomicchat
A3b) Using a photo of yourself and using the same one over all social media platforms. Helps with your brand recognition. #atomicchat
A3c) Most brands have logos so depends on what line of work you are in but you can use a personal branded logo as well. #atomicchat
A3e) After you are all set, get out there a start connecting. Community is a great way to grow your personal brand following. #atomicchat
RT @: A3 Start producing original content. The only way to figure out who you ARENT is to keep experimenting! #AtomicChat
Question 4: Does having a blog help with personal branding online?
A4a) Having a blog is a great way to bring people to you to learn more about you and what you do or offer. #atomicchat
A4b) Making blog posts from your site and posting it through social media is a great way to be found and share your content. #atomicchat
A4) YES!!! It lets you test & get constant feedback and insights. What people search Google to find me, tells me what to blog #atomicchat
A4: Having a blog most certainly help your branding efforts! It's your own vehicle... a stage crafted by you own words. #AtomicChat
I think the blog is the anchor of the Website, in fact the anchor of your whole SoMe brand. #atomicchat
Question 5: Do I have to act a certain way while branding myself?
A5a) I always say be yourself both online and offline! #atomicchat
A5b) There is nothing worse than someone faking who they are and try to be something they are not. #atomicchat
A5) Just be yourself, whatever that may be. If not, you'll grow an audience of people who like your brand, not you. #AtomicChat
Throughout the chat Aaron (@kilby76) provided some great resources. Check out the articles below to boost your personal brand through social media!
Dear Gracie, Personal Branding Tips Every Social Media User Should Know
44 Reasons Why You Should Use Social Media for Your Personal and Business Brand
Infographic: Personal Branding With Social Media
How to Behave Professionally on Social Media
20 Tips to Brand Your Blog
Brand Your Blog and Yourself
Branding Yourself Can Lead to Job
If you’d like to join #AtomicChat, we’re on every Monday night at 9pm EST, 8pm CST, 6pm PST! Follow @Atomic_Reach on Twitter.