8 Content Marketing Tricks to Turn Dry Topics into Engaging Narratives

Back in 2008 when Content Marketing wasn’t such a “thing” in the digital marketing world, I was hired to ghostwrite “interesting” content for ID Integration Inc., a Washington-based company offering software solutions to help their customers meet IUID compliance.

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The 6 Most Important Marketing Metrics in 2017

It’s one thing to have a hundred likes on a random Facebook post, and quite another to get even a quarter of them to sign up for a product trial. 

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Atomic AI & HubSpot: Why We Integrated 2 Content Marketing Platforms

What Is Inbound Marketing and Why Do SMBs Use It

The prime objective of every business is to acquire customers while keeping the cost of acquisition down to the minimum. Unfortunately, traditional outbound marketing techniques such as TV/Radio ads, direct mail, billboards are not only more expensive, but they also deliver a very poor return on investment.

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6 Compelling Benefits of Marketing Automation Platforms

The complexity of the modern business dynamics coupled with the dog-eat-dog competition has virtually mandated that businesses must automate their marketing campaigns in order to stay afloat, or risk extinction.

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How To Leverage Social Holidays, & Why To Include Them In Your Content Strategy

Social holidays are essentially occasions that are celebrated — wait for it — on social media. Have you ever come across that funny hashtag such as #CrosswordPuzzleDay on Twitter and wondered who could possibly be celebrating it?

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Comparison of Inbound Marketing vs. Outbound Marketing: An Overview

We’re just a month shy of the year 2018, and given the way marketing has evolved in the past couple of years, we can expect it to get even more complex and competitive. It’s therefore, vital for marketers to understand the depth of the available marketing methods and their underlying differences.

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5 Proven Ways to Drive More Engagement to Your Content

Writing content without engagement is like speaking to an audience that is not interested in your narrative.

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How to Use Engagement Data to Improve Your Content

No matter how small or big your content marketing budget is, there’s one thing you want to constantly evaluate to improve the performance of your campaign – content engagement data.

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How High Quality Content (With AI) Helps Your Inbound Marketing Strategy

The success of every inbound marketing depends on the quality of content created for its target audience.

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How Agencies Can Use Content Marketing Tools to Help Their Clients

The client acquisition strategy for agencies has evolved significantly over the past several years. We’re living in a world where potential clients are well-informed and content is the most valued asset.

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Joe Sugarman’s Tricks: Write Copies Your Audience Can’t Stop Reading

Joe Sugarman is a legendary direct response copywriter and owner of the very popular BluBlocker Sunglasses.

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