How to Track Your Content Marketing ROI: Consider These Key Metrics

The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.

READ MORE

The Content Marketing Ecosytem for 2017 by CopyPress

Content marketing is here to stay, and it’s on the rise in 2017. There’s no time like the present to get involved and get your brand out there ahead of the competition — and stay there with well-written, quality information. Your goal is to engage casual browsers to the point that they turn into customers and keep purchasing your product moving forward.

READ MORE

Why does the readability of your content matter? [Infographic]

The concept of readability has been explored numerous times through rigorous scientific testing - the bulk of this has focused on print rather than digital media. With the meteoric rise of content marketing in the recent past, we see marketers and linguists turn to readability once again, this time exploring it with an online lens.

READ MORE

Not Getting Right Traffic to Your Landing Page? Try These Unique AdWords Tricks

Google AdWords or Pay Per Click (PPC) is an important way to drive qualified traffic to your landing page and convert them to sales. By making your Google Ads super relevant to your landing page, you can lead your prospective customers there and convert them easily. In fact, many businesses have benefited from running a Google AdWords campaign. However, owing to the intense competition among the PPC marketers, getting the right traffic to your landing page requires an innovative approach.

READ MORE

How Atomic AI Edits All of Your Content in Real-Time

I'd wager you manufacture, send, and publish more than 20 snippets of content daily.

READ MORE

This AI Proofreader Will Make You A Better Copywriter

*This is an excerpt from Matthew Hugh's original article posted on TheNextWeb

READ MORE

How To Use LinkedIn To Drive Big Traffic

As of October 2016, LinkedIn boasted  467 million registered users.

READ MORE

Writing the Perfect Title Tag: Best Practices

The Title Tag is the most significant part of a webpage, which helps search engines understand the meaning of a document and therefore, plays an important role in the ranking of a website.

READ MORE

How Your Content Can Standout Against the Bots In Publishing [Podcast Recap]

READ MORE

How Atomic AI Measures The Emotion In Your Content

If there is a single feature in our platform that has generated the most interest (but also the most confusion), it is our Emotion measure.

READ MORE