Picture this, you have a strong product, your marketing efforts are on point, and your sales team is working in overdrive to capitalize on growing your lead list. You are experiencing growth, but recognize that the rate needs to be accelerated.

The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information - today, ranking top is all about creating user-friendly content and better user experiences.

The year 2016 has seen some groundbreaking developments in content marketing. With increasing adoption of ad-blockers, Google’s renewed resolve to punish annoying pop-ups, and major social media companies – Facebook, Instagram, Twitter – launching a live video feature, content marketing in 2017 will never be the same again.

Link building is an age-old technique in Search Engine Optimization. However, the technique went through a massive transformation after Google overhauled its search algorithm to rank sites based on their quality rather than the volume of links they had.

Life as an editor is easier than ever. Many software platforms like Atomic AI and other grammar-centric technology can eliminate your spelling and syntax errors. However, you don't hire editors to simply run spell-check and format your content; you hire them to defend your brand.

We all enjoy a great story, don’t we? Think about how enthralled you become when you pick up a great book, listen to someone recap an event or even just have someone explain something to you that they’ve experienced.

Content marketing is arguably the most effective marketing tool today, used by a staggering 88% of B2B marketers around the world.

Want to get the most out of your marketing? Try these tips and tricks.

You write a lot of quality content hoping that it will succeed in generating engagement.