If writing to an audience’s level of knowledge around a topic is of significant importance, so too is the notion that content must evoke a degree of emotion to achieve a deeper connection.
We all engage with content that strikes a chord with us on some level.
Consider for a second all the stories of world events, local movements, and BACON we connect with on our various social platforms. Content that is meaningful, resonates on a personal level and makes an emotional connection with the audience is the content that passes through social networks with unprecedented velocity. The reason why memes (viral videos, pictures, etc.) spread like wildfire is because they elicit a positive or negative emotion from each of us.
Is there a way to create content that can consistently tap into an audience’s emotional state within the confines of writing to their knowledge level?