I’m in business development for Atomic Reach. And, we’re active in speaking directly to our audience when it comes to providing value to their experience with our product. Several weeks ago, I'd been given the task to listen socially in order to connect with existing clients, spread our message and grow our audience.
Other than LinkedIN, Twitter had been the only other social network I'm active on. And, by active, I mean I occasionally tweeted. I used Twitter mainly for inbound news and to share a few funny things with a couple of my friends. But since I knew how to use Twitter, I thought It would be a good place to start.