You're a smart content marketer or publisher, and I'm sure you're aware of Real Simple Syndication (RSS). RSS is not a new term, or way of publishing content to the web, but you may not know about all the things you can do with your RSS feed to ensure that you are driving audience's to your website using this tool with others. The truth is, RSS could be the lifeblood of your content publishing strategy. It really is that important. I'm aware that with all the shiny tools in your content marketing and publishing toolbox something like RSS isn't top of mind, but it truly is the simplest way to syndicate your content and in that simplicity is its genius and utility.
An RSS feed allows your audience to "subscribe" or keep tabs on whenever you update the content on your site. That means every time you hit publish, the RSS captures your update and distributes to anyone who's subscribed. Imagine that, automatically notifying your audience that you've published something new. That's a very powerful engagement piece, since your audience has actively subscribed to your RSS feed to get content from you.