Influence marketing: How to make it look like your content is going viral to get more reach

Every Monday night at 9pm EST (8pm CST/ 6pm PST), content marketers, bloggers and social media enthusiasts from across the globe join the #AtomicChat Twitter community for weekly discussions on digital trends and content marketing best practices. This week on #AtomicChat, we hosted Daniel Hebert, co-founder of SteamFeed and inbound and community manager at InNetwork, to discuss his idea of perceived virality, where the appearance of content goes viral within a certain target group or segment. We dove into how it works, how it's achieved and how influence marketing is a key component of perceived virality.

READ MORE

Tweeting Bad: Learn the Successful Formula to Excel in this Addictive Business

READ MORE

5 Critical Ways To Connect To Your Audience

When it comes to blogging, it’s not only about what you write but how you write.

People buy into the hype of ever-changing trends and products daily.  Why?  Because they understand them and, more importantly, believe in them.  The same goes with content marketing and blog writing, you have to make it believable.

READ MORE

How to Create Snackable Content to Keep the Attention Span of Your Readers

The fight for the attention of online readers is a challenge that all content creators face, but catching someone’s attention is only part of the battle. According to a study done earlier this year by the Associated Press, the average attention span was only 8 seconds in 2012. In the same study, they found that on web pages with about 600 words only 28% of the words are read on average - that’s only 168 words! Keeping the attention of online readers to deliver your intended message is daunting, but not impossible. What’s the answer to this problem you ask? Snackable content!

READ MORE

Three Types of Content that Can Help You Build an Audience

As content marketing continues to gain in popularity, companies are racing to create content that builds trust in their brand and creates a community among potential buyers. While we all know that building an audience is the end goal of content marketing, it’s sometimes difficult to know what type of content, exactly, will help you build the audience that you want.

READ MORE