In the form of reviews, videos, photos, and blog posts, consumers are posting their opinions on products and services that influence buyers’ purchases. In fact, 84% of Millennials, a huge consumer segment, responded that user-generated content has at least some influence on what they buy (Bazaar Voice). For brands, this means having to intensify their content marketing strategy, especially by focusing on user-generated content for their brand website. It’s a great way to form relationships with customers, build trust and engage your target audience. Below are some tips on how to do just that!