Content curation isn’t anything new. The collection and sharing of information between people has been going on for years. What is new, is the acknowledgment that there is more to curation than simply saying “here’s a link, go read it.” We’ve provided you with five steps to becoming a leader in content curation.
In 2011, there were 273, 067, 546 internet users in North America. 273, 067, 546 people were consuming and contributing information in a dynamic and eager fashion, keen on content and knowledge. With such a vast audience online, content marketing has become vital in knowing and connecting with your audience. For B2B companies, good and accessible online content is important for building out brands and audience.
. This causes problems for search engines because they have a hard time deciding which URL to display in their search results. Search engines are, therefore, forced to choose one over the other, and the URL displayed may not be the one brands want to promote, particularly when their content is being syndicated elsewhere.