Is There Really Corporate Blog Fatigue?

At a time when content marketing is attracting an increasing amount of attention, a new study from the Center for Marketing Research at the University of Massachusetts Dartmouth suggests blogging has levelled off among the world’s largest companies, which raises "questions about the use of this mature tool".

READ MORE

Has Google+ Become an Evil Necessity?

Three cheers for Google+! According to co-founder Larry Page, Google+ now has 90 registered million users, which makes him "super excited".

READ MORE

So Why Do Content Marketing?

Content marketing is hot. It's sexy, compelling and chock-a-block with benefits that make it a no-brainer for companies looking for a new and different way to jump-start their marketing efforts.

READ MORE

Do Brands Need Corporate Journalists?

As content marketing becomes more popular and valuable, an emerging question is whether brands need in-house journalists to plan and create content.

READ MORE

Twitter Chat: Marcus Sheridan on Business Blogging and Content Marketing

Last night, we were honored to have Marcus Sheridan (@thesaleslion) as our guest speaker at #AtomicChat. We know that businesses are gearing up for a big year in content marketing so it only made sense to look to an expert who continues to have much success in this field.

READ MORE

Upcoming Twitter Chat: Special Guest Speaker Marcus Sheridan, the ferocious Sales Lion!

 

READ MORE

How KISSMetrics Approaches Content Marketing

As content marketing starts to gain more traction, there are a handful of companies that are worth studying because they have been able to establish strong momentum with the creation of engaging and educational content.

READ MORE