Content Will Always Take the Throne

As the saying goes, “content is king” and more companies and brands are finding themselves in a new publishing role as a part of their online marketing strategy. Content marketing, publishing or curation is nothing new in the online media industry but it is a marketing tool that is now growing in the brand domain. Brands managing digital content on their websites are embracing the role ofknowledge-based thought leader within their own category, offering
their audience current and relevant information.