Websites are taking on a new approach and online publishing is one major facet to be recognized. Long gone are the days when a website can simply rely on cool graphics and corporate information to draw attention to an online portfolio. Viewers are not interested in going online to see a cut and dry about section, contact us and perfectly designed client list, they’ve seen enough of those to last them a lifetime. What really sparks the viewer’s interest is the experience of engaging with relevant online content. Rather than distancing your brand with a stagnant online corporate portfolio and increasing the barrier between you and your audience, why not get a little closer by sharing content on similar interests?