If your neighbor or friend wrote an article in the most recent issue of a magazine, would you stop by the news stand on your way to work to pick up a copy? Let’s say you’re a wine lover, and you ran into a reliable connoisseur in the dairy and cheese aisle while grocery shopping on a Sunday afternoon. This wine expert generously decided to spill the beans on a personal recommendation with you. Chances are you’d be more likely to be influenced in purchasing or discovering more about their recommendations. The same rules apply in the world of social media. The only difference is content on social networks has the ability to reach individuals far beyond your own social circle.