Content marketing is arguably one of the most effective ways to generate interest in your brand, grow your audience base organically, and build a sustainable lead generation strategy.
However, when wanting to build content at scale, it can be massively expensive proposition.
How Expensive is Content Marketing?
According to Vertical Measures, content marketing can cost anything between $5,000 to $100,000+ depending on the size of the business and specific goals of the brand.
If you’re hiring an in-house content marketing expert, it can set you back about $48,000 to $150,000 or more per year.
Apart from creating content, distributing content at scale is one of the bigger challenges content marketers face across the industry.
Achieving the desired content marketing ROI becomes all the more daunting as content marketers fail to:
- Identify the “right content” that fulfills their brand goals
- Find the ideal content for a specific distribution platform
- Expand outreach to achieve campaign goals
This is where the Artificial Intelligence (AI) can help content marketers.
How AI Can Help Content Marketing ROI
Reducing Content Production Expenses
Creating content is where businesses invest a large portion of their content marketing budget.
From market research to keyword selection to writing and editing content, a significant chunk of their time and money goes to just creating content.
Why not? After all, there’s no point in investing in content distribution when the content quality is not good enough to generate the desired traction.
However, AI-driven content marketing automation tools can make a world of difference in terms of helping you generate quality content at scale.
For example, when you combine the IBM Watson Analytics with BuzzSumo, you can reduce your time to discover the most popular content on your site. This, essentially, help you save the time spent on researching and selecting topics for your content marketing campaign.
Similarly, AI-oriented tools such as Curata and HubSpot reduce your time to build content calendars and social media sharing, helping you focus more on strategy. By saving and analyzing more data about your content marketing campaigns, these tools can help you save even more time down the road.
Want to explore popular AI tools to boost your content marketing ROI?
Check out our comprehensive list of AI-powered platforms that help you speed up content creation.
Microtargeting is an advanced marketing mechanism which allows you to create audience subsets/segments based on predictive analytics and consumer data insights.
By gathering crucial consumer data such as age, location, income, location, education, hobbies and shared traits, you can create a subset of consumers who are predictively more likely to buy your products and services across a content marketing cycle.
By using AI-powered campaign automation tools such as Axonite, you can perform micro-targeting and distribution optimization in real time.
This can help you create content that is more likely to resonate with the targeted audience, which ultimately drives your content marketing ROI.
Conducting Vital Research
During the course of their content marketing campaign, every business gathers useful customer data. However, what really makes the difference how it’s used by your marketing team.
Believe it or not, most content marketing campaigns either fail or achieve subpar results simply because they’re unable to realize the untapped potential of their dat
Understandably, the raw data is too complex for any marketing team to use it effectively. However, thanks to AI-powered content marketing tools such as Quill by Narrative Science, you can make optimum use of your available customer data to build better content marketing strategies.
Quill transforms your complex data into automated and human-sounding Intelligence Narratives, making it easy for your team to harness the hidden power and make optimum utilization in building content marketing strategies.
The secret to scaling up your content marketing campaigns is not cranking up the volume of content but create content that helps you boost tons of qualified traffic.
By revealing the hidden insights of your customer data and content marketing campaigns, the AI-powered content marketing platforms help your business build better strategies, optimize performance in real-time, and boost your content marketing ROI.
About the Author
Susanta Sahoo is founder and chief content marketing strategist at Top League Technologies, a digital marketing start-up in Bhubaneswar, India. By offering SEO consulting services, he helps SMB’s build their online presence and boost ROI. Follow him on Twitter: @ugosus.