Why do businesses invest a fortune in content marketing? Is it for page views or gaining social media traction or some other vanity metric? The fact is your content marketing will fail unless your audience converts and becomes a paying customers.
Adopting a run-of-the-mill content marketing approach can help you get some page views, but it’s unlikely to help you meet the prime objective of your marketing campaign, conversions.
So, how do you figure out if your content is optimized for conversion and ready to move your audience through the funnel?
Here are six ways to find out if your content is primed for conversions.