The popularity of digital publishing is going through the roof, with more and more companies joining the bandwagon. According to a survey by digital publishing consultancy Mequoda Group, 26% of tablet owners prefer digital magazines over print. What’s more, it is estimated that this metric could balloon to 65% by 2020 with the rapid increase in the use of tablets and other handheld devices.
Even as there’s a great deal of opportunity for publishers to make it big in the digital space, they should build awareness to avoid the potential pitfalls that can be a major roadblock to their growth.
Here are some of the largest and most common digital publishing mistakes you should avoid for greater success.
Underestimating Branding Potentials
In an increasingly crowded digital publishing industry, a strong brand identity can help you stand out. When you think of branching off to the digital publishing industry, explore all possible branding options available to you. Moreover, focus on making your brand identity consistent across all print and digital mediums. While a strong brand identity across print mediums helps you drive traffic to your digital publishing mediums, you can make the most of it, when your both of print and digital mediums share a great deal of consistency, i.e, the color schemes, logos, and typography.
Lacking Technological Know-how
Success in digital publishing requires an in-depth understanding of your niche, audience and the various digital platforms you want to use for your digital publishing business. While there’s a wide range of platforms that can serve your content, not every single platform is well-suited to your target audience. This is where you need to understand how each technology platform works and which platforms your target readers use the most.
Underutilizing Interactive Elements
The digital publishing allows you to leverage interactive elements for better user experience which adds great value to your readers. Therefore, you should make sure you’re taking advantage of this potential benefit. However, at the same time, make sure that you’re not overdoing it, leaving the readers overwhelmed with interactive elements, making them lose focus on the real content.
Leaving Contents Menu Blanks
While creating digital assets such as flip books, it’s extremely important to ensure a positive user experience. The last thing you want is random content menus left blank. This will not only frustrate your readers but affect your brand reputation negatively as well. Make sure everything works properly before your issue goes live online.
Lack of PDF Optimization
If you’re planning to allow your readers to download your digital assets as PDF, make sure the size of your PDFs is small enough for an easy download. Uploading heavy PDFs makes it hard for your audience to view them, let alone download them.
Failing to Optimize for Search Engines
Your success in digital publishing hinges significantly on your search engine presence. A large part of your target audience uses search engines to find information. Therefore, it’s important for your digital assets to be optimized for the keywords your audience uses while searching online. Building a strong online presence also includes building a better online user experience for your readers, making your digital assets accessible on mobile devices, and making your content shareable.
Not Social Media Friendly
With over 62% of adults using social media to consume news daily, not making your digital assets ready for social media consumption can affect your reach and engagement. Be sure to integrate social media buttons to help your readers share content on social media instantly. Moreover, there are many social media tools you can use to embed your digital assets within Facebook itself. The bottom line is allowing your readers to share your content on social media easily can help your content reach far and wide.
When you’re transitioning from the print industry to digital publishing, you want to minimize your chances of making mistakes. It’s therefore important to research your industry, audience and choose the right platforms before jumping into digital publishing space.