Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? When it comes to writing your blog title, first impressions are everything. You get one chance to make them click so make it count!
Here are 5 sure-fire ways to make sure people will click on your titles.
1) Write with emotion, make readers feel something
A title that evokes emotion is a strong one and I’ll tell you why. Emotion spreads, especially when blog posts get shared on social media like Facebook and Twitter. Sentiment travels fast, says researchers at Beihang University in China.
Writing with emotion really helps keep readers engaged. Jonah Berger, a professor of marketing at the Wharton School at the University of Pennsylvania, conducted a study that showed anger is a high-arousal emotion, which drives people to take action. It makes you feel fired up, which makes you more likely to pass things on.
2) Talk to your readers, like literally.
When you’re crafting your titles, address your readers when you can. Using ‘you’, ‘your’, ‘yours’ enables you to talk directly to them and makes them feel like you’re interested in them and want to help with their problems. Heidi Cohen points out that 21% of respondents prefer headlines that literally talk to them.
3) Pack a punch with superlatives!
Data from a Conductor study shows that readers resonate with superlatives in the headline. The number of superlatives will surprise you so take note of what they prefer.
- 0-1 superlatives - 51% of the study's respondents like none or one superlative.
- 4 superlatives - 25% of the study's respondents like it when headlines contain 4 superlatives.
- 2-3 superlatives - stay away from 2-3 superlatives. You can either include 0-1 superlatives, or 4 but not in-between as it seems that engagement tails off.
4) Capitalize your titles
It doesn't sound like a big deal, but when as much as 500% of traffic comes from headlines, you want to try to optimize your first impression as much as possible. So here's a tip on capitalization: do it. From the same Conductor study, it shows that readers will click on headlines that are in the traditional sentence case.
- The 5 steps to prepare for the impending zombie apocalypse (lower case)
- THE 5 STEPS TO PREPARE FOR THE IMPENDING ZOMBIE APOCALYPSE (capitals)
- The 5 Steps to Prepare for the Impending Zombie Apocalypse (sentence case)
- No preference
5) Start with a number
Numbers work well in titles, especially when you begin them with digits. Interestingly, the bigger the number the better. A lot of times, when you're using numbers in your titles, you're probably writing a "listicle", which is ok! People love reading list posts because it's easy to skim, straightforward, and delivers on what the headline promises.
Here are more tips on creating engaging titles. Check out this guide we made! It’s a summary of these points, plus some additional bonus tips! Pin it, share it, bookmark it to easily refer to it every time you write.
Lastly, the most important tip is to understand your readers.
Think about what your readers and learn about what they like and want to read. Grab their attention by identifying what they want to know and what applies to them. Answer their questions and tell them why the content is important to them. By doing so, you’re focusing on your audience’s needs. Apply these tips to write click-worthy blog titles to really engage your readers.