A successful blog is consistently helpful to your prospective customers. Maintaining a blog also helps your website organically rise in search engine rankings, boosts website traffic, and provides original, shareable content for your social media channels.
What makes a blogging strategy successful? Let’s map it out:
Topic selection, theme development and editorial calendar
Write a list of topics and nouns that represent your business, make a second list of your business’ frequently asked questions, and third list of all your service areas. Group your topics, nouns, and FAQs into overall categories. These categories represent your content calendar themes.
Challenge: you are hereby challenged to blog once a week for the next three months.
Pick three themes, then pick the day of the week that is easiest for you to publish. Each month is one theme, schedule topics for the next twelve weeks. You now have an editorial calendar.
Creating quality content
There are three basic types of blog posts you should produce: Informational, Promotional, and Newsworthy.
Informational posts are the “How to,” “Lists,” “”FAQ,” or “Problem/Solution” type of blogs that give the reader tips and general information. Like this one!
A major mistake that small businesses make when blogging is constantly trying to promote their business services and products. Blogs solidify your business as an expert. A Promotional post should represent only 10% of all blog posts.
Newsworthy posts are timely to current events, a trending topic, or a relevant issue. Since you are not a newspaper, you can use timely posts for up to six months.
Write headlines the first two weeks in your editorial calendar that uses one of the blog types and your nouns and topic list.
Distribution and content promotion
You’re building an arsenal of content, so don’t be shy about sharing it! Share the link on all of your social media channels and email it to your list, friends, and family.
Other ways to promote the post:
● Reach out on social media to people who might share it.
● Have social sharing tools on your blog.
● Remember to reshare it on social media! Once is never enough.
Track, measure, monitor, analyze
Tracking your blog's performance will guide future posts. Monitoring and measuring your shares will also let you know which social platforms you should focus on. Owners are often surprised by the results. AtomicInsights is a great way to get a snapshot of how your content is engaged by different audience segments, which helps dictate who you should write for to continue building your readership.
Be consistent and don't give up
Blogging is not a miracle pill, but your hard work will pay off. Keep moving forward and keep writing. You may not notice a difference for several months, but then you’ll hit a tipping point and it will all be worth it!
If you have trouble keeping up with your editorial calendar, don’t procrastinate or skip one. Never convince yourself that waiting another day is okay. Find a way to get ahead and stockpile your posts.
Bonus tip: All of your blog posts should include a Call-to-Action (“CTA”) at the end.
Tell us what you think in the comments below, then come back and tell us how you did!