Some of you who are reading this article could be active bloggers but not getting any traction while others are not involved in writing and are thinking about jumping in. You may already be blogging for the company you work with or you are your own boss and have heard that blogging gets your brand noticed. Whichever camp you're in, I'm here to tell you to follow your blogging dreams and keep on trucking. Below, I've pulled 3 compelling stats from Hubspot about the world of blogging.
Here are 3 really good reasons why blogging is good for business.
Companies that blog generate 126% more leads than those that don't.
If your company doesn't have a blog, you are missing out on getting 126% more leads for your business. There are countless customers looking for information on your service, product and/ or overall industry. If you don't provide the information then you're losing out on potential sales. Blogging is a good way to educate your target audience so that they become better informed on making buying decisions. If you're producing quality content that directly answers their questions, you'll be sure that they will come back to your site for more.
43% of marketers report that they have generated customers from their blog.
43% of marketers have generated customers from their blog. How did they do that? I have a hunch that it's because they know their target audience. Produce content for the right people and it will resonate with them and get them to take action. Especially if you are able to write to their knowledge level. Finding out the knowledge level of your audience is important because it considers how they like to read content. To learn more about writing to your audience, check out our guide on Writing Quality Content.
You can also grab a few tips here from this |Forbes article 5 Steps to Boost Conversion Rates here.
82% report that they've generated customers from their blog
Blogging daily makes a huge difference. Apparently an 82% difference. It's not easy to blog every day, but it's not impossible. With enormous value like this, how could you not want to try? Start with a list of topics you'd like to cover and plot them down in a calendar. Commit yourself to the deadlines and give yourself a 30-day challenge to make it fun. We're currently using DivvyHQ, a content planning tool, to help us with our calendar. And check out these 71 post title ideas to get you started!
So there you have it: 3 reasons why blogging is good for your business, backed by stats.
Can you think of other reasons why blogging is good for business? Leave your comments below! We'd love to hear from you.