Blogging is the perfect way to get your message out to the public. Rather than waiting for someone else to discover or talk about your ideas, talents or services, you can bring the message directly to them.
There are many benefits to blogging, including: getting your message out there and sharing information with a global audience; generating powerful referral networks; improving search ranking results and boosting your reputation as a desirable expert.
It’s relatively simple to start blogging and thereby building your reputation as a coveted expert in your field. The best part is, blogging gives you complete control over the message you send and the information that you share.
There are few hard and fast rules for blogging, although there are some guidelines that will help you along the way. Over time, you’ll learn what audiences are hungry for and what works best to help you achieve your goals.
Readers expect to be entertained. Even the most informative of blogs can have a certain amount of personality and that can really help engage audiences. Use it to your advantage and let your real personality shine through. Of course, it’s always important to follow basic rules of usage and grammar but don’t worry about your posts being constructed in perfect “Queen’s English” so long as what you are saying, and how you are saying it, will be clearly understood by your intended audience.
Have a purpose
Be clear about the type of post you are writing. Are you writing a “how to” intended to teach readers a skill? Are you analyzing case studies or real-life scenarios? Are you detailing problems and solutions? Telling a story? Creating a list? Your purpose will guide the format of your post, and should be clear to you from the beginning.
Make it easy
Readers online don’t have the same attention span as print readers. Often, they’re not looking for the same experience. Many online readers want “just the facts” or even “just the highlights,” while others will be in the market for more nuanced information. Your posts should work on both levels, simultaneously.
You can create that two-level experience by using subheads, lists, bolded text and outlines. Use hyperlinks to allow readers to dig deeper into specific subjects, and to link to previous writings on similar topics, or to sources that inform the current post. Make sure your posts are easily digestible – 500 words is a good standard length to use. Keep paragraphs short and to the point.
Know your audience
The better you understand your audience, the more easily you can tailor your content to appeal to their interests. Actively solicit feedback and keep track of analytics to build your understanding of just who it is who is reading and sharing your posts.
Most important, pay attention to what is working and what isn’t, and learn from your mistakes. Blogging is an ongoing process and finding your niche can take time. Stick with it and you’ll be a pro before you know it!
Check out how AtomicWriter can help you with all these steps, making it easier for you be a better blogger.