You've dedicated a lot of time and effort into building your business, so putting your reputation into the hands of an outside agency may sound terrifying. However, if you're not equipped to produce the quantity and quality of content that consumers demand, the alternative is even scarier.
There's no way around the fact that having a solid content strategy today is vital to the success of your business. If you're not participating in the content marketing movement, you're simply not competing at the same level as everyone else.
Whether you think you're ready to look for an agency to handle your content strategy or not, now is the best time to outsource this area of your business. In fact, hiring an agency to help you with your content strategy could be the smartest decision you make in 2016.
According to the Content Marketing Institute, 88% of B2B marketers currently include content marketing in their overall marketing strategy, yet only 32% have a documented content marketing strategy.
There are many good reasons why you might want or need to hire an agency to create a well-thought-out content strategy for your business, but here are just a few:
1. You don't have time to create a strategy.
Even if you have the skills, experience, and the best intentions of creating a quality content strategy, there are only so many hours in a day. Unless you have tons of free time on your hands, it's unlikely that you have time to create and document a thorough content strategy on your own.
You know who does have the time? An agency focused on developing content strategies for businesses.
2. You don't have time to write.
Let's say you find the time to come up with an awesome content strategy. You and your team get together and get everything down on paper, establish specific goals and milestones, and create a content calendar. Even if you get that far, you will still need to find the time to sit down and create all of the incredible content you have planned.
By hiring an outside agency, you and your team can focus on doing what they do best, and leave the content creation to someone else.
3. You'd rather focus on running your business.
Even if you consider yourself well-qualified for the task, and have enough time to execute a content strategy, wouldn't you rather focus on doing what you set out to accomplish when you started your business? Yes, you can write sentences, and good ones at that, but is that really where your passion lies?
If not, then your answer is simple. Hire someone else to do it.
4. You don't have qualified writers in-house.
On the other hand; maybe writing content is not your strong suit. And maybe you don't have anyone on your staff that excels in the area of writing and other types of content creation. In this case, it's basically a no-brainer. You owe it to your business to hire someone who knows what they're doing.
5. You don't have the money to pay a full-time, in-house employee.
Hiring a full-time employee to create your content strategy can be expensive. Full-time employees expect competitive pay and appropriate benefits, which can add up quickly. By hiring an outside agency to handle your content strategy and creation, you can determine what you're comfortable spending based on your specific business needs and goals.
What is your biggest challenge when it comes to creating and executing an effective content strategy for your business?
About the Author:
Lisa Edwards is the founder of Writer by Default, a company which provides writing, editing and social media marketing services to small businesses at affordable prices. When she's not working or watching cute animal videos, Lisa is reading, hiking, skiing, or spending quality time with her fiancé and his two daughters. Follow her on Twitter @writerbydefault.