At a time when content marketing is attracting an increasing amount of attention, a new study from the Center for Marketing Research at the University of Massachusetts Dartmouth suggests blogging has levelled off among the world’s largest companies, … Continue reading
Three cheers for Google+! According to co-founder Larry Page, Google+ now has 90 registered million users, which makes him “super excited”. Yes, 90 million is a big number, particularly given Google launched last June. But … Continue reading
Content marketing is hot. It’s sexy, compelling and chock-a-block with benefits that make it a no-brainer for companies looking for a new and different way to jump-start their marketing efforts. Well, that’s certainly the hype … Continue reading
As content marketing becomes more popular and valuable, an emerging question is whether brands need in-house journalists to plan and create content. Traditionally, corporate writing responsibilities were handled by the communications and marketing teams. It … Continue reading
Last night, we were honored to have Marcus Sheridan (@thesaleslion) as our guest speaker at #AtomicChat. We know that businesses are gearing up for a big year in content marketing so it only made sense … Continue reading
Happy new year everyone! We’re starting up our #AtomicChat for 2012 with a bang, and who better to kick-off an exciting year of content marketing – none other than Marcus Sheridan (@thesaleslion) himself! As everyone starts … Continue reading
As content marketing starts to gain more traction, there are a handful of companies that are worth studying because they have been able to establish strong momentum with the creation of engaging and educational content. … Continue reading
