The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.
According to the 2016 marketing technology landscape supergraphic, there are as many as 3874 software brands catering to the vast range of technology needs.
Fun Task: Here’s a screenshot of the Supergraphic that lists logos of all brands that offer content marketing tools. Can you find the Atomic Reach logo in 30 seconds?
The sheer number of marketing tools can easily make it a daunting task to choose the right ones for your business.
In this post, we will walk you through the various tech tools available for marketers and how to pick the right ones for your business.
According to Demand Metric, content marketing costs 62% less than traditional marketing and generates approximately 3 times as many leads as traditional marketing. No wonder then why so many companies have embraced it to boost their marketing ROI. There are tons of free as well as paid content marketing tools to choose from, but you need to analyze your goals before selecting the right one. Here are some of the more popular content marketing tools that you should be using.
CoSchedule: CoSchedule is a drag-and-drop content calendar tool that lets you plan, publish and promote your content easily.
Buzzsumo: Buzzsumo reveals the most popular content across social networks, helping you build the content your target audience wants to read.
Notifier: Notifier is a great tool for outreach drive. By scanning your blogs, it finds resources you’ve mentioned and lets you notify them.
Atomic AI: Atomic AI is a content marketing optimization platform for content and social media marketers. Driven by artificial intelligence, it analyzes your content based on your target audience, and recommends improvements to boost its engagement.
Analytics tools help you evaluate the performance of your individual content pieces as well as their engagement metrics. Here are a few analytics tools you can benefit from.
Google Analytics: Google Analytics is the most popular analytics tool which offers a slew of useful features to help you uncover the potential areas to improve content performances.
Kissmetrics: Kissmetrics is another popular analytics software that tracks the behaviors of your visitors and helps you identify the key metrics you should pay attention to.
According to research, a whopping 76% of consumers value a brand based on its quality of customer support service. The customer support tools you choose are critical to the overall customer experience.
Salesforce: Salesforce is one of the most widely used CRM softwares that maps the customer’s journey -- the time a customer placed their order or bought the product, and the number of interactions they’ve had with you. The customer data helps you build better campaigns and achieve higher conversions.
Zendesk: Zendesk is a prominent helpdesk software that makes dealing customers’ queries easy and efficient. From creating tickets for your response team to capturing customer service metrics, Zendesk makes an otherwise complex job easier.
SurveyGizmo: SurveyGizmo is a smart and intuitive survey software that automatically sends emails to your customers on a weekly or monthly basis, asking them to rate their experience.
Recommended Reading: Best Practices for Switching to a New CRM System
SEO (Search Engine Optimization) software tools help you audit your site, gather performance-critical data, and optimize various properties of your site to boost its performance across search engines.
Moz Pro: Moz Pro is one of the popular SEO software that crawls your site periodically and presents data about your site, recommending ways to improve organic visibility and rankings.
SEMrush: SEMrush is another popular SEO software that contains more than 80 million keywords in their US keyword database. It reveals inbound links to your site and long-tail keywords your site is currently ranking for.
With over 2.3 billion active social media users, no brand can afford to ignore the power of social media tools in building a mutually profitable relationship with their prospects and customers alike.
Mention: Mention tracks the online conversations around your brand and identifies industry influencers who can amplify your content.
Buffer: Buffer is designed to help you publish content across multiple social networks at once, and track their performances using built-in analytics.
Email Marketing is a vital component of any content marketing campaigns. With the right email marketing tools, you can nurture a healthy relationship with your audience, prospects and customers.
MailChimp: MailChimp is a marketing automation tool that enables your email marketing team to interact with your customers offering relevant updates in the most user-friendly formats.
Your marketing technology stack depends a lot on your business goals, marketing approach, and annual budget. Choosing the right tools is important to your overall marketing efficiency. However, choosing the wrong tools can impede your growth and result in wastage of precious resources. Therefore, you must build your marketing tech stack meticulously.