You've written an outstanding article for your blog. You've poured over it and checked it for grammatical errors and double-checked your links. Finally, it's ready for consumption. You hit “Publish” and wait for the readers to come flocking …. and they never do.
It is disheartening, writing a great piece of content only to discover that no one is reading it. Today’s content marketer has to be as good with promoting their content as they are at writing it.
How can you stand out amongst the noise? Here are 10 things to do after you publish a new blog post to help create awareness (and interest) in your content.
1. Social Sharing (the usual suspects)
This seems pretty obvious but I wanted to highlight a few ways to go about sharing your content to maximize your reach.
You can set-up automated posting of your content through tools like Dlvr.it. While that is a quick way of letting people know you've published something new, you should still take the time to craft platform-specific messages.
Below is a video on how Tweetjukebox works:
The key to Pinterest is to include large, visually appealing graphics on your posts. This will help pins from your site stand out on people’s boards.
On Pinterest, you should pin your posts to your own board. You should also look for communal boards where various people can contribute pins to a shared board.
A search on Pinterest should help you find communal boards where your content would be a good fit. Be sure to pay attention to the board’s rules as there are likely a few in place to prevent spam and over-posting.
3. Email Signature
There are a number of ways you can use your email signature to promote your new post. You can keep a static link that will drive people to your blog or your RSS feed. You can also manually update the signature each time you publish a new post but if you publish a lot, this is not the best option.
With email signatures, I find it best to stick with plain text and not rely on images or icons. An image may not load when someone checks their mail on a mobile device but text will always come through.
4. Email Newsletter
If you send out regularly-scheduled newsletters, be sure to include your new post in your next issue. Even if the posts’ subject matter doesn’t “fit” into the body of your newsletter, you can include a link to your new post in the footer of your email.
If you don’t have a newsletter, do some research. Is there anyone in your field or industry who sends out a newsletter your content aligns well with? If so, reach out to them and see if you can have your content included in their next newsletter.
Triberr is “a community of talented Bloggers and Influencers [that] come together to read and share great content.” Once you’ve signed up, you can connect your site’s RSS feed so that every time you publish something new, other Triberr members will see it in their stream.
Triberr is really based on the principle of creating a community. You will have to invest some time in finding other “tribes” (groups) where you share other people’s content too.
Not only is StumbleUpon a great way to discover content, it's also an invaluable tool to get your content found.
With a StumbleUpon account, you can add pages to the site’s very large database of content. With each page submission, you can add a tag, assign it to a pre-existing category, add tags and a meta description.
Bookmarking sites aren't as popular as they once were but Scoop.it is bucking the trend, it's part social media site and part bookmarking platform.
You can link your account to your Twitter and Facebook accounts which will then pull in which of your existing contacts are already on Scoop.it.
After you've signed up, you can create a Topic which is like an umbrella that houses all your bookmarks. Scoop.it feels very much like Pinterest as all bookmarks pull in a feature image.
8. Twitter Chats
To find a Twitter chat, perform a search to see if there is a chat relevant to what your content is about. If you do find a chat that's aligned with your content, be sure to participate in a few of the discussions. Let people get to know who you are and what you're about.
Joining in a chat just to drop links back to your site is annoying and will likely get people ignoring both you and your content so make sure you avoid spamming your fellow Tweeters.
Here’s a great list of 25 Twitter chats, just for marketers.
9. Groups (LinkedIn, Facebook and Google Plus)
LinkedIn, Facebook and Google Plus all have very active groups. This option will require some legwork on your part because some of the groups you would want to join are set to private.
Ask your contacts and social connections for their help. Are they members of private groups where you could contribute your insights? If so, ask if they would be willing to arrange to help you get an invitation.
Similar to Twitter chats, you simply can't join a group, share a link and hope to have everyone click through. You need to invest in the group and participate in the conversations. If there's a discussion about something your content speaks to, share your blog post to offer more value.
Many people think of Quora as a research tool, but it can be used to help create awareness of your content as well. Like many of the options listed here, you’ll have to put in the time to search for the questions people are asking which you can answer.
Remember, just sharing a link to your content won’t result in any significant traffic. Look for those questions where you can contribute value and provide a thorough answer to the person looking for help. By doing so, you’re likely to get yourself a regular reader for your blog.
What do you think of the list above? Share your blog promotion tips below!
Author Bio: A Digital Strategist hanging out where marketing, social media and technology meet to play. Liz loves writing, coffee, and finding the perfect font. Twitter: @lizdaponte.