Have you ever published a blog post, and saw almost no traffic coming back to your site or on social media? Competing to get the attention of the 329 million people who read the thousands of blogs published a day, means taking extra care in every phase of blogging.
While good writing is at the centre of blogging, you need to consider other key factors that will work together to create more impact for your blog post. Topic relevancy, content optimization, and social strategy are crucial to ensuring your blog gets noticed.
Here are the 10 Tips To Get More Impact On Your Blog Post.
1. Buzz topics can help to generate a quick spike in traffic. Yes, you’re “riding a trend”, but make sure the latest news is appropriate to your industry.
Ideas can also be loosely linked to your industry and still work. For example, the latest Facebook Dislike Button news, could be used to create a blog about, “10 Ways Facebook’s New Dislike Button is Your Key To Getting A Major Discount On a Flight”.
To find trending topics some great tools to try are:
- BuzzSumo: A platform for content marketers and for SEO. Discover engaging content and outreach opportunities
- Feedly: A news aggregator with a cloud-based service, available on web app and mobile devices
- Foller.me: A Twitter analytics application that highlights insights about any public Twitter profile. Gathers almost real-time data about topics, hashtags, location, followers, mentions, and more.
2. Research a topic you’re comfortable with. If your topic is very technical, make it easier to understand and write with your readers in mind. You will improve your writing skills by becoming more versatile.
If you’re looking for data-backed evidence of how well your content pairs with your readers, AtomicInsights pulls your blog history, Google Analytics, and social media activity into a dashboard. From there, you can identify which blog posts did well in the past, and create your blogging strategy with more accuracy.
3. Have you tried researching keywords yet? It’s one of the keys to creating great SEO for your blog post. Just remember that they need to be relevant and placed appropriately within your content.
How you should get started? Think of what people normally search for concerning your topic, then type that phrase into Google search. Usually recommendations about your topic will automatically pop up in the search drop-down box. Suppose that your topic’s about the New IPhone 6S, some relevant search queries could be:
- How much does the new IPhone 6S cost?
- Should I buy the new IPhone?
- What is the release date of the IPhone 6S?
- What’s the difference between the IPhone 6S and IPhone 6?
If you want to get more advanced, Google Keyword Planner is a tool many digital marketers use to find keywords for PPC. It can also help you with blog topic research by showing the popularity of a keyword or search phrase.
4. Keep on target. Your writing should be concise, effective, and full of valuable content for your reader to take away.
Ask yourself, “how will this blog benefit the reader?” and what do you hope results from this. Some goals could be:
- More traffic to your site
- More leads
- Growing your network
- Increasing engagement
- Increasing the SEO rank of your blog
5. Your title is one of the most difficult parts to your blog. The significance of your title immensely affects your SEO, and blog post shareability.
As writers usually leave the title for last, a few important points to remember include:
- Mentioning your topic clearly
- Incorporating appealing phrasing, like “# Ways to” and “How to’s”
- A sense of need to read your blog post now
- A title that is 70 characters or less
Here’s an example:
Topic: New Green Cars Are Good For the Environment
Rephrasing it: 13 Must-Read Ways New Green Cars Are Cleaning The Air You Breathe
- 13 - people love lists and uneven numbered lists have higher clicks
- Must-read - creates urgency
- You - humanizes content and lets the reader identify with your topic
- Cleaning the air you breathe - addresses a global problem and the solution
To bridge the gap between title and content optimization, AtomicWriter uses over 22 measures to analyze your blog and give you tips that will improve your writing for the web and your audience.
Bonus: To repurpose your old blogs if you aren’t able to publish a new blog everyday, try rewriting the titles of past blog posts and change the time of publication. This will bring in a bit of traffic every time.
6. You need more than just plain text. Embedding headers, links, blockquotes, and media will give your reader a reading break. To really utilize visuals to create more impact on your blogs, embed gifs and videos where appropriate. Different forms of media will keep your reader interested and curious.
7. Tagging is one of the easiest and most effective ways to get more impact out of your blog posts. The keywords that you used in your blog post can also be used to as your tags.
8. As people’s reading habits continue to change every year, the ideal blog length is often debated topic. Try to write within the recommended length for a blog post to boost your SEO. It is now recommended that blogs should be around 1000 - 2000 words in length, and filled with quality content with little fluff.
9. Get the timing right, for both blog post publication and proceeding social media efforts. Use the insights found in your blogging dashboard and/or the information you’ve read on other blogs posts that have accumulated the most recent data on the subject.
If you aim to publish around peak times you’ll get more visitors and engagement. Unfortunately, you will be competing with other posts, which could mean that your blog could get lost in the noise, meaning less time spent on-page.
In your social media efforts, insights is also available to show you the best times and days to promote your blog. Contribute to discussions and spread the word that you’ve published a new blog post throughout your network.
10. Spread the word on social media. Be sure to mention all the people you’ve credited in your blog, and include your featured image in the post. If you’re using Twitter and mentioned another source, let them know in a tweet and include:
- Your blog topic
- A greeting
- The shortened link (try using bit.ly, Hootsuite, or Tweetdeck)
- 2 hashtags max (get ideas from Topsy or RiteTag)
It now goes without saying, that social media will grow your blog’s and social networks, generating traffic for increased impact for your blog.
Being passionate about your topic is the most important and immeasurable component that will contribute to the impact of your blog post. It will keep you motivated through the blogging process, and your readers will also be able to read your enthusiasm, and will want to share it on their own social accounts.
Did I miss anything? If this this blog inspired you to implement some of these tips into your blogging strategy, write about it in the comments!