There really is no question mark around content marketing anymore. Content Marketing is crucial for every brand whether you are a B2B or a B2C brand.
A report by Edelman brings to light many of the key reasons why content marketing is essential for marketers.
EDELMAN BRANDSHARE 2014: A MANIFESTO FOR BRAND SURVIVAL is a study that proves the importance for brands to survive and thrive today and into the future.
Two big questions that remain: 1) how to measure return on investment and 2) how to justify the cost of content marketing. These are both questions you want and need to answer since Content Marketing is a meaningful investment in time and money.