Atomic Reach Blog

How to Market Your Health Care Products

In an extremely competitive healthcare marketing landscape, the healthcare professionals and organizations need to promote their brand well enough to stay ahead of the competition and attract more patients.

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Disciplines of a Successful Social Sales Person

These days, it's all about social media. Whether you use it for socializing, event-planning or simply sharing photos of the amazing meal you've just prepared, platforms like Facebook, Twitter and Instagram have got us all hooked.

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Thought Leadership in Healthcare: Here’s How You Build it

Thought leadership has emerged as a highly effective marketing tool in the healthcare industry in recent years. With an increasing number of people searching online for health information, healthcare specialists and wellness professionals have a wealth of opportunities to educate their potential customers and establish thought leadership in their area of practice.

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Three Critical SEO Components Every Blog Needs

Great content might be an important part of running a successful blog, but search engine optimization is just as critical. To that end, here are the three things your blog absolutely must have in order to rank.

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4 Useful Tips for Content Marketers in the Healthcare and Wellness Sectors

It’s not very easy to create content for a healthcare organization because of stringent compliance laws such as HIPAA (Health Insurance Portability and Accountability Act).

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Why Content Marketing is Important for the Healthcare Industry

Owing to the growth in content consumption online, digital marketers are increasingly using content marketing to establish their brand authority and influence decision-making. Thanks to the technological revolutions over the past several years, consumers are now using the Internet to research everything before they make a purchase, be it a mobile phone, insurance[...]

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14 Useful Tools to Add to Your Marketing Technology Stack

The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.

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B2C Website Vs. B2B Website: A Comparative Analysis

B2B (Business to Business) and B2C (Business to Consumer) systems seem about the same, but there are quite a few differences. For instance, B2B sales have a longer and more complex cycle that B2C. B2C is more straightforward, simpler, and needs less relationship investment.

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How AI Can Improve User Engagement [Infographic]

If you are a marketer, there is no doubt you are aware of AI-based companies cropping up across the industry. What was once thought of as a “fad” has now evolved into a full-blown movement, thanks to growth in funding initiatives, emerging success stories and intuitive new companies.

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Benefits of Attending B2B Marketing Ignite Conference 2017

B2B Marketing Ignite 2017 is one of the most talked-about and sought-after business conferences catering to the B2B marketers around the world. Known as the B2B Marketing Summit earlier, Ignite 2017 offers B2B marketers a unique opportunity to interact with hundreds of smart marketers in the B2B domain and learn new ideas and tools from the best in the industry.

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