As a content marketer, I am sure you get bombarded with tools, blog posts, and a bevy of messaging. Sometimes, you understand the story, or the product, but be honest, most of the time you get up from the conference, the client pitch or your desk and feel like what the heck just happened.
Now imagine for a second how your audience feels when they read some of the content or messaging that you are putting out. Let that sink in for a second. Bam! The same way.
We are all bombarded with terms, jargon and catch phrases that make us completely crazy. Truth be told, if we’re all using the same language, then guess what? We all start to sound the same. It’s definitely harder to cut through, when everyone’s positioning statement or product offering is basically the same and the only nuance is the positioning of the words. Continue Reading