Last night, we were honored to have Joe Pulizzi, founder of Content Marketing Institute, featured on our #AtomicChat. Based on one of his most recent articles, we wanted to learn more about mid-year content marketing checklists and resolutions.
As we’re right in the middle of the year (can you believe we’re halfway done the year?!) now is a good time to look at our content marketing strategies thus far and re-evaluate what we have (or don’t have) going on.
For Joe, it’s a good time for him to start thinking about planning for the year-end events and into 2015. He also uses this time to check all of those 2014 strategies and make sure that they are on the right path with their content marketing efforts.
Let’s take a look at Joe’s content marketing tips and what we discussed in #AtomicChat last night.
In the beginning of the year, you came up with a content strategy plan. Since then, you’ve been head-down, getting through it all. And impressively, you have! That’s a goal in itself.
Have you been achieving what you want from producing all that content so far? Joe tells us to look at this process in the editorial calendar as “outcomes”. Your outcomes and goals should link back to your content marketing mission statement. If you don’t have one, take a look at this.
For those of you who don’t have an editorial calendar, or are just getting started, here’s a resource: How to Put Together an Editorial Calendar for Content Marketing.
Now is a good time to take a look at who actually opens and reads your sent content. Put together a reactivation strategy to engage the ones who are interacting. The key is to figure out patterns that subscribers do versus non-subscribers.
Reach out to those who unsubscribed and try to find out why they opted-out. Try to figure out what you could have done better and get feedback from both unsubscribers and subscribers.
Websites and Landing Pages
As Jay Baer says, every page is a home page. After the reader engages, what is the next step? When you’re thinking through your website’s goals, remember to document them so that you rotate the call-to-actions.
Vet through your most popular pages and optimize those based on the goal for that page. Make sure your call-to-actions are correct or update them accordingly.
Check out more content marketing tips from Joe Pulizzi below. Here are the rest of the highlights from #AtomicChat, enjoy!