As the Vice President of the Client Experience team I have the privilege of talking directly to our users every day. In most cases this is over the phone so I can really understand what people think of our products and how to use them. They all understand that creating
It’s not often that people mix their personal lives with their business lives, but the Head of Digital Marketing for The Step2 Company did just that when she used her own personal experiences as motivation when putting together Step2’s overall digital strategy. It was just a few years ago
In order to be an effective marketer in lead nurturing, you must know how to educate and inform your prospects through the buying cycle. 79% of marketing leads never convert into sales due to a lack of lead nurturing (MarketingSherpa). This is the common cause of poor performance but it doesn’t have
You live in a world where “content is king” and the digital space is more relevant and powerful than ever before. Brands can make products look enticing in advertisements on both TV and online but it is ultimately the audience that requires reassurance and trust in order to buy-in to
There really is no question mark around content marketing anymore. Content Marketing is crucial for every brand whether you are a B2B or a B2C brand. A report by Edelman brings to light many of the key reasons why content marketing is essential for marketers. EDELMAN BRANDSHARE 2014: A MANIFESTO
People love visuals. It really is as simple as that. Want to engage your audience? Give them something to really connect to. They are already on the Internet looking to do so. And with so many options available for visual content delivery—photos, videos, gifs, infographics, animations, etc.—there’s no excuse not to use
Do you ever wonder how you can write better, or better yet, how to hate writing less? How do you create engaging content that is truly going to drive business for your organization?
Our latest weekly #AtomicChat focused on the bottlenecks of content marketing and welcomed Brody Dorland, co-founder of DivvyHQ, as our special guest. The first question to kick off the conversation was to define the bottlenecks of content marketing that one may encounter. Brody, for DivvyHQ, listed 3 typical cases.
Now days, it seems like everyone is jumping onto the blog bandwagon. People are flocking to their keyboards to write about their interests, which are as diverse and varied as those who write them. But with so much information being created and shared, how do you ensure that you get
When you are able to structure your content correctly for digital audiences and use language that is appealing to them, you are well on your way to connecting in a much more impactful way. Taking the guesswork out of this by using tools designed to help you can only improve
Some of you who are reading this article could be active bloggers but not getting any traction while others are not involved in writing and are thinking about jumping in. You may already be blogging for the company you work with or you are your own boss and have heard that blogging
How do you know that you are creating content that consistently offers the audience something that they will connect with? There are all kinds of post analytic tools that let marketers know how content performs after the fact, but there are not as many that are predictive of content performance