Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand. At the time I thought they were crazy and I was wrong since they were actually ahead of their time.
Fifteen years later, Content Marketing is growing at break neck speed with no hints of slowing down. Brand marketers are continuing to shift gears and adopt this discipline as a key element of their marketing strategy. Some brands have gone as far as creating entire divisions of the company devoted to content and essentially becoming their own publishers or even buying digital publishers that are in-line with their brand identity.
Here I will share some of the companies that I think really “get it” (unlike I did back in 1998) and are doing a great job of providing their targets audiences with information and entertainment that not only meets their customers needs but provide them with a deeper connection to the brands themselves. Continue Reading